You’ll never notice the work of a good copywriter.
You will want to buy something, to tell a friend about something or you will suddenly feel great happiness.
But the last thing you will think of are the words that give you these feelings and desires.
And be sure, you will never think about the man who wrote them.
This man is invisible hairpin.
Good copywriting is never seen.
And only enlightenment can find the master of an advertising word in a magazine spread, or a TV commercial.
He is Casper, who only creative directors and other colleagues could see.
If you’re reading this you are probably one of them.
So you may want to get know one good invisible hairpin closer:
And now, Hush-sh-sh-sh…
Click the cursor that nobody else could know about our invisible secret.